Where we live matters
Cleaner streets, parks and beaches provide the backbone for strong communities.

How we live matters
By preserving scarce resources, wasting less and recycling more, we create a healthier society and a healthier planet, too.

Keep Britain Tidy campaigns to improve the environment
We are an independent charity, which fights for people’s right to live and work in places of which they can be proud.
A single truth underpins our success – caring for the environment is the first step to a better society.
60 years ago, we started with litter. Today we do much more. We work at the heart of business, government and the community to help people understand that what’s good for the environment is also good for us.

But our future depends entirely on your support
If you care about the wellbeing of your family and you care about the world your grandchildren will inherit, join us in taking greater responsibility. Respect for our planet begins with respect for our neighbourhoods.

Love where you live.
Keep Britain Tidy.